South African new hit maker, Tyla wins the GRAMMYs award for the Best African Music Performance, ahead of Davido, Asake & Olamide, Burna Boy and Ayra Starr.

The 66th GRAMMYs awards was held yesterday. The show finished with a lot of controversies, shocks and disappointments. And particularly to Africans, the major focus was on the category of the Best African Music Performance. The eventual winner of this prestigious award, garnered a lot of shocks, controversies and disappointment for some, and joy and happiness for some.

South Africa’s new hit maker, Tyla, was the eventual winner of the highly coveted award, beating the likes of Burna Boy, Davido, Asake & Olamide and Arya Starr, to get to the award, with viral hit song ‘Water’

Many music enthusiasts and fans in Africa and most especially from Nigeria, were disappointed that despite the hard work put in by their artistes in terms of songwriting, Recording, Production, Distribution and promotion;  none of their top stars could get their hands on the much coveted award on the continent, much to the dismay of many.

Davido was nominated with viral song ‘UNAVAILABLE’. Burna boy nominated with the song ‘CITY BOYS MIRACLE’. Asake & Olamide nominated for the song, ‘AMAPIANO’. And Ayra Starr nominated with viral song, ‘RUSH’. 

Undoubtedly, all the obove mentioned songs were hit songs on the African continent, with massive promotional plans, with Davido’s Unavailabe; Asake & Olamide’s Amapiano and Arya Starr’s Rush, standing tall in this regard.

However, one cannot also downplay the impact, the performance and how popular Twyla’s ‘Water’ penetrated the African and international markets, topping charts and Billboards amongst others. 

Apart from the song being one of the most used, viral and most popularized challenges on Tiktok (the world’s most populated social media app, with over 1 billion users), ‘Water’ by Tyla garnered a whopping 9.8 million streams across the globe, averaging about 108, 021 streams per day. This is unprecedented for a new star in the game.

Many Nigerian music makers, music commentators and enthusiasts have lashed out at the GRAMMYs as they are of the view that their Nigerian artists rather deserved the award better than the South African music star. One of such is Nigerian-UK based Music expert and Afrobeat promoter, Adesope Olajide, who has ruthlessly slammed the GRAMMYs for awarding Tyla instead of one of the Nigerian Superstars. He further explained that Tyla’s win as the ‘Best African Music Performance’ at the expense of Davido and Burna Boy as proof of the GRAMMYs disconnection the African pop culture and music. He further advised his Nigerian brothers, to stop submitting their music to the GRAMMYs. 

This frustration and outburst comes of the backdrop of Burna boy and Davido amongst others being constantly eluded when it comes to the award, over the years, despite putting in the work to deserve the plaque and recognition.

On the flip side, an excited Tyla, receiving her award yesterday, said,”What the heck?! This is crazy. I never thought I’d say I won a GRAMMY at 22 years old”.

Do you think Tyla’s win was a fair one?? Do you think that Davido or Burna Boy were best fit to receive the award ahead of her? Do you think that indeed, there is a disconnect between the GRAMMY and the African Pop Culture space? We will love to know your thoughts on these in the comment section below.

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